Back Seat Marketers

Getting into blogging in the last three years pushed to the forefront a challenge that I’d been avoiding: being who I am both online or off. I’m becoming more convinced that the next phase of consumer internet adoption will be about transparency.

If you don’t believe me, read how kids are freaking out that they can’t be alone on the internet because their parents are joining their ranks on Facebook and via IM. This is early adoption turning slowly main stream.

Facebook, Linkedin and cell phone based IM are forcing personal connections as opposed to blogging, twittering and related responses which still see a good share of faux-profiles. Being the same person all the time merges a person’s many facets onto the same canvas. For the older of us, that’s not what we grew up with and while some will hang on to the idea of having a Second Life, gadget convergence is bringing the digital world closer to the real one.