Archive for March, 2008
On Branding: Transparency, Disintermediation, and Silly Putty
View Comments Published by cory March 30th, 2008 in Building Steam, Disintermediation, Facebook, Marketing Strategy, Silly Putty, Social Networks, Transparent.In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to [...]
Transparency Needed…
View Comments Published by cory March 24th, 2008 in Marketing Strategy, Transparent.InvestorInsight’s John Mauldin points to the solution to the credit market. You guessed it…
“Maybe we see the formation of funds that step in to do lending the old-fashioned way. They actually look at the quality of the credit. They put some skin in the game (their risk capital) in order to securitize the debt. And [...]
Quantcast: Site Profiles via Panels v. Google + DoubleClick
View Comments Published by cory March 23rd, 2008 in DoubleClick, Marketing Strategy, Quantcast, Too Early.Compete, Alexa, Hitwise and comScore all have ways to determine website traffic statistics. All have differences that are widely disputed and for good reason. First, as a web colleague will tell me (much to my dismay), “you can’t measure web site page hits because they don’t really work that way.” Here’s a few reasons why:
1. [...]
Why Advertise? Better, Why Not To…
View Comments Published by cory March 22nd, 2008 in Chevy, Wheels Off.I really have a distaste for advertising as a premise to shift popular branding opinion. I see it as a means-justify-no-real-ends kind of approach fostered by Madison Ave. when trying to beat last year’s budget with the big ad spenders.
Case in point: GM/Chevy with the “From Gas to Gas Free” in this week’s Economist…
While [...]
There’s simplicity, then there’s your product
View Comments Published by cory March 17th, 2008 in Funny.Well said…
StuffThatHappens via CG
More on Transparency
View Comments Published by cory March 10th, 2008 in Facebook, Random, Transparent.Getting into blogging in the last three years pushed to the forefront a challenge that I’d been avoiding: being who I am both online or off. I’m becoming more convinced that the next phase of consumer internet adoption will be about transparency.
If you don’t believe me, read how kids are freaking out that they can’t [...]
Adobe’s Creative License: Take as Much as You Want
View Comments Published by cory March 2nd, 2008 in Adobe, On Track, Online Advertising.Sorting through StumbeUpon, I came across AdobeCards.com, impressive little interactive ad. Well done, Adobe, right when I thought no one was doing anything interesting. If only it were a value priced creative license because Photoshop is no cheap date.
Interactive Ads: Underleveraged or Over-Hyped?
View Comments Published by cory March 1st, 2008 in Ads, Building Steam, Online Advertising, Too Early.What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein [...]