Archive for February, 2008
My New Favorite Marketing Term: Transparency
Comments Published by cory February 23rd, 2008 in Social Networks, Marketing Strategy, Too Early, Transparent.The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken […]
Disney’s Scarcity Marketing: Montana
Comments Published by cory February 8th, 2008 in On Track, Disney, Scarcity Marketing.Disney has been a master of using limited offers to foster demand. They did it with VHS, they did it again with with DVD’s by using limited offerings “from the vault”. We had to scour the market for a Pixar Toy Story 2 DVD which we paid a hefty premium for because it […]