Back Seat Marketers

Each year, I look forward to the Superbowl, beyond the game, this is the pinnacle of Madison Avenue’s creative execution at work and Ad Age reports on the the line up.

I am especially interested in seeing is SalesGenie can get out of the bottom spot (last year was awful), how edgy GoDaddy will be and if a .com, namely Cars.com, can pull off a dot-com sized spot in a down economy.

I’m not expecting a lot, but I look forward to seeing some new work.

Update: I thought the globally-transferable Coke Macy parade ad, Bud Light and Pepsi did great as always. Not so sure I can say the same for the dog-bowl lopping Gatorade “man’s best friend” was as good, but the push for their diet version, G2, with Manning wasn’t so bad. Oh, yeah, SalesGenie? Wheels off, year 2.