Archive for January, 2008
Here we go… Superbowl Advertising Weekend
1 Comment Published by cory January 30th, 2008 in superbowl, Ads.Each year, I look forward to the Superbowl, beyond the game, this is the pinnacle of Madison Avenue’s creative execution at work and Ad Age reports on the the line up.
I am especially interested in seeing is SalesGenie can get out of the bottom spot (last year was awful), how edgy GoDaddy will be and […]
Is New Better? Innovation Poll Says Maybe
0 Comments Published by cory January 24th, 2008 in Marketing Strategy, IIIP, Innovation.From the NYT Bits. The IIIP posted results from its world review of consumer perception on “innovation confidence” that future advancements will improve quality of life. The results, not surprisingly, showed that developing countries like UAE and India see continued value from further use of innovation while many areas of the EU and […]
Comcast’s Contextual Marketing at CES
0 Comments Published by cory January 17th, 2008 in On Track, Comcast.Don Dodge points to Comcast’s CES presentation which included a Flight of Concords cameo worth the watch…
Nice job, Comcast, on providing a novel product offering + entertainment (instead of either one or the other, but not both).
The Way Energy Drinks Should be Marketed
0 Comments Published by cory January 12th, 2008 in Powerthirst, Funny.The right way to advertise energy drinks here.