Back Seat Marketers

Taking a step away from designing just great products, Motorola posts an ethnographic research study that advises to focus on how to build a story uses devices and on the receiver and not just the sender. The full deck is here.

OK, so this study says to focus on social interaction, which is a few years in the making (but is less trendy in nomenclature). So, on track and Apple is not only writing a book on this, but has launched a series of products and web services (re: Interoperability Platforming) that are building the portfolio Moto needs to be thinking about to be on solid footing here.

So, Too Early to see where this takes Moto, but very cool to offer such transparency on early direction.

Thanks, Society for Applied Anthropology & the University of North Texas