Back Seat Marketers

Yes, Michelob Ultra, I definitely don’t like the fluffy TV and print spots, but when you go sporting events, there’s nothing better than hitting Dewey Beach, DE in the summer at the Bottle & Cork. Check out this line up (and yes, I did just rip this right out of some sports mag)…

Let’s keep it up on more of the post parties, and bring this kind of power to the TV spots and you’re on to something. Could use a bit more flavor and zip in the copy, but the direction is far closer to the target.

Wheels on, with a couple of wheels still off.