Back Seat Marketers

Campaign: Print, TV

Alright, I’m probably the target on this one, but just don’t see it. You can dance and do sporting events, but Michelob, the campaign is a bit flat. The run schedule is even good, btw.

I’d suggest getting out of the box. Is Mic Ultra refreshing enough to drink as a refreshment after a run? during a run? There’s got to be a ton of creative for the 30-40 somethings that want upscale, are calorie conscious and are looking for a lifestyle beer. FYI, I’ve seen a number of mile 23 beer stands during a marathon and a brand play at the event carried to interactive and traditional media could be cool.

[Note: Realize that Guinness wins this fight every time (low cal, high brow, cool beer, and the ads are a riot.]

Wheels off, Mic, sorry.