Archive for July, 2007
Facebook -> Privacy Views
0 Comments Published by cory July 28th, 2007 in Social Networks, Marketing Strategy, Too Early, Facebook.“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…
When you can pull the campaign off that Nintendo is, credibly, it is because you’re at the front end of a virtuous cycle…
Insanely high worldwide demand causing short supply on the Wii until 2009, admissions by video game producers that they are missing the boat and outstanding price/product proposition all add up to the propping […]
Rafe points us to…
So Aquafina is being called out as the middle market product that it is: tap water.
So what’s really the selling proposition for Pepsi on this one? One guess is really that consumers, and a lot of them, are basically buying bottles. Maybe Aquafina has a chance to go one step better by […]
P&G Leaning into Social Media, Enterprise 2.0
0 Comments Published by cory July 25th, 2007 in Marketing Strategy, P&G, Building Steam.Marketing leader P&G appears to be unfolding a plan to make over its organization a la Business 2.0. The first step appears to be leveraging internal communication tools, e.g. blogs, with a more expansive second step including use of social media tools to reach outward.
For any company interested in expanding its reach and depth with […]
Campaign: Print, TV
Alright, I’m probably the target on this one, but just don’t see it. You can dance and do sporting events, but Michelob, the campaign is a bit flat. The run schedule is even good, btw.
I’d suggest getting out of the box. Is Mic Ultra refreshing enough to drink as a refreshment after a […]
There’s a History in Marketing to be Explored
0 Comments Published by cory July 11th, 2007 in Marketing History.StumbledUpon’ed this today and it is worth a look around…
The Advertising Icon Museum
Zillow does not equal Citizen Journalism
0 Comments Published by cory July 11th, 2007 in Social Networks, Zillow, Wheels Off.Brands build meaning through marketing/public relations, the product proposition and what consumers come to think of it as. Zillow.com is a great resource for finding publicly available real estate information, and more mortgage services companies are using its value estimators.
Zillow.com announced that they intend to build a social community network where neighborhoods can provide […]
Online Shelf Space: The Constrained Web
0 Comments Published by cory July 10th, 2007 in Social Networks, Contextual Marketing, Marketing Strategy.Summary
Facebook is the new WalMart and will need to think of how it can deliver branding experience and profit optimization for it and its users. Much as WalMart developed a national brand allowing for operational efficiency while leveraging deep pools of consumer knowledge to quickly adapt choice and selection, Facebook must take on a mission […]
Source: Cycling Magazine, June 2007
For the everyday cyclist, this ad is likely meaningless. For serious cyclists, other than VO2 max, weight of equipment is essentially the #1 or 2 attribute. Like, enthusiasts and pro’s alike pay thousands of dollars to shave off 1 pound off.
Giro helmets are lighter than air. Understood the message instantly which […]
Social Web Built upon Industry, not Ads
0 Comments Published by cory July 3rd, 2007 in Social Networks, Online Advertising, Contextual Marketing, Marketing Strategy.Contextual marketing has no page in Wikipedia, funny isn’t it? Funny in the sense that contextual marketing is at the core of Google’s AdSense platform. Google has redefined, and will continue to drive, efficiency and metrics into the advertising arena moving its influence from search to radio and to TV. While efficient advertising continually focuses […]